More recently, King started using Candy Crush as a staging ground for paid brand activations and celebrity tie-ins. Since its acquisition by Activision Blizzard in 2016, King has gradually introduced in-game advertising into the game. King’s development, commercial and analytics teams are working on a strong pipeline of content and initiatives expected to delight the community and drive further growth in the coming years. More than five trillion levels have been completed since its release.Ĭandy Crush enters its second decade in strong health, with over 200 million monthly active users (MAU) and with player investment at record levels. As many as 12 new audio tracks, which were recorded with a live orchestra at Abbey Road Studios in London, will be available for players to enjoy in-game, along with all the other events and content planned.Ĭandy Crush Saga has been downloaded more than three billion times since it was launched in 2012, becoming the most downloaded casual match game of all time. Across all platforms, Candy Crush has been downloaded more than 2.Activision Blizzard’s ATVI King franchise is celebrating the 10-year anniversary of Candy Crush Saga, the original and largest mobile-gaming title in the Candy Crush franchise.MAUs peaked in 2015 with 327 million users 273 million people play Candy Crush once a month.

Candy Crush is the sixth highest grossing mobile game of all time.

It generated $857 million in 2020, a 15 percent increase year-on-year.Candy Crush generated $1.2 billion in 2021, making it the seventh highest grossing mobile title.We have collected data and statistics on Candy Crush Saga. The freemium model has been exported to every platform. It has also, for better or worse, been one of the most influential games over the past decade, responsible for many of the decisions of video game publishers since 2015. It has a loyal fanbase of over 250 million users who play it more than a once a month, and continues to add levels to the game for returning players. While Candy Crush is not in the same position it was half a decade ago, it is still one of the highest grossing games.

In 2016, King was acquired by Activision Blizzard for $5.9 billion. It has launched several spin-offs, including Soda Saga, Jelly Saga and Friends Saga, which have all generated hundreds of millions for the publisher. Off the back of Candy Crush’s success, King filed for IPO in 2013.Įven though Candy Crush has remained a stable revenue source for King, it Kings monthly active users peaked in 2015. With benchmarking tools, Data.ai’s latest data product allows you to see how your app contrasts to market estimates of a predefined or customizable app group.

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Maker of candy crush